What makes this magazine different to others is its comprehensive coverage. It caters to all types of parent.
If you like parenting magazines for their helpful tips on how to raise your children, this magazine really delivers. The writers are incredibly intuitive… and timely! They seem to know what struggles you’re going through at any particular time. You will find yourself actually stopping to read each article because they are relevant and provide you with information that you haven’t come across before. This is in contrast with so many magazines whose articles cover the same old issues with the same old information. For instance, in the latest issue (December 2012), I just learnt about a recent study that found no evidence that pretend play contributes to a child’s creativity, intelligence or problem solving. Looks like it’s time to hit the books again (sorry kids… and parents for that matter!).
If you’re not into parenting tips and advice but you’re into shopping, you’ll find that this magazine will equally support your habit. If you like fashion, there’s plenty of it in this magazine: from high fashion designers the likes of Junior Gaultier, Roberto Cavalli, Christian Dior, Marie Chantal and Hugo Boss to high street fashion from Zara, French Connection and H&M. If toys and kids’ interiors are your thing, this magazine sources the latest and greatest. If you’re sick of buying plastic Fisher Price toys, then this is the place to go to for ideas for those special presents that your kids will treasure for years to come.
There is an Emporium at the back that features a directory of great shops and stockists – many of which have joined the ranks of my favorites on my laptop. My virtual shopping centre is busting at the seams! The magazine also has a regular monthly feature on recommended kids’ books, sorted by age, and great iphone apps to keep your kids busy.
While I personally love all the abovementioned sections, my personal favorites are those covering events and travel. This magazine does a “what’s on in London for kids this month” very well. It also features all the theatres, galleries and museums in London and tells you what exhibitions and workshops are on that month. The travel section is really inspiring and gives you ideas of great child friendly resorts and hotels to go to. I just wish it was longer! That’s OK though, I get my travel fix through reading my other favourite magazine, all about travel, which I will feature next post!
Junior London really covers all the bases, so if you’re looking for a great parenting magazine, this is the one to buy!